Michael is a sought after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the CRO industry.

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He has worked full time with Conversion Optimization since 2008 and his research-driven process has helped companies all over the world create better experiences for their customers.

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How do you optimize Minecraft? A game that is already loved by 141 million active users every month? Great question, and Unn Swanström would love to tell you! Her mission is to help beginners find what’s fun about Minecraft faster.

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Does her name sound familiar?

Maybe because she has hosted Women in Tech (five times!), Nordic.js (four times!), Brilliant Minds, and the Polhem Award.

Unn also has a YouTube channel where she teaches design and prototyping in a fun and friendly way. Oh, did we mention that she once won the IT Woman of the Year award?

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Els is a well known keynote speaker - renowned for her expertise in user research and customer-centricity.
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She has been invited to speak at dozens of conferences worldwide, from Vancouver to Berlin, from Austin to Oslo, from London to Texel, where she is announced as the undisputed "Queen of User Research".

Bart is a consumer psychologist with a passion for digital growth, data and experiments. He love executing immense amounts of experiments with statistical powers, reliabilities and validities that most behavioural scientists can only dream of.

This data-driven and evidence-everything approach delivers exponential growth, as well as an understanding of what truly drives and influences the behaviour of the human species.

Talia is a true CRO rockstar, and has taught her methodology on hundreds of stages.

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At Getuplift she is helping businesses build and execute conversion optimization strategies using emotional targeting, persuasive design and behavioral data.

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‍Everything she shares is a mix of strategy and practical tactics, grounded in the work she and her team do - every day.

Dina focuses on enhancing the passenger experience through digital innovation. Her approach to CRO, UX, and SEO aims to optimize every online interaction to exceed travelers' expectations.

She is driven by the mission of connecting cultures globally through strategic digital efforts, embodying a passion for innovation, data-driven decisions, and customer-centricity.

Dina was awarded last year's Conversion Hero of the Year award.

We have asked a number of our highest-rated speakers of all time to compete for one speaking slot.

This year's Comeback Kid will be announced on the day!

Daphne Tideman is a London-based Dutch growth coach with a background in both agency and brand roles, specializing in helping startups stand out in a competitive landscape.

She is helping founders and head of growths navigate various challenges - from scaling channels to finding product-market-fit. Also a frequent workshop trainer at well-known brands, like TikTok and ING.

Optimization is really about changing the behavior of your visitors and if you want to change behaviors you need to look at behavior data. John founded Conversionista to help Sweden’s online businesses to get better results from their traffic.

14+ years later, Conversionista is the indisputable authority on conversion optimization in the Nordics.

Colin will present us with the secret sauce behind experimentation and innovation at Netflix. More info to come. Stay tuned.

Juliana currently leads the experimentation practice at Media.Monks where AI and experimentation is her playground.

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Her expertise lies in refining user experience, lead generation, improving content quality, and maximizing customer lifetime value and loyalty. Making sure we’re listening to what users are telling us, even when they’re not speaking.
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She is also the host of the Standard Deviation Podcast, your go-to resource for navigating a career in digital analytics or technical marketing. Also a regular speaker at top conferences around Europe.

Ellie boasts over 10 years of experience in the data and experimentation industry. As the head of consulting at Eclipse, an experimentation-focused agency, she aids product squads in shipping experiments at scale and minimizing risk in delivery.

She's been recognized in the top 20 'must-meet' CROs in both 2022 and 2023. Plus, she's a fan of statistics - because, as she puts it, she's weird.
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Rebecca is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience.

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She has over 130,000 hours of large-scale usability research, 244 leading e-commerce sites as part of a growing benchmark database, and more than 215,000 UX performance scores all at her disposal at Baymard, which is used by more than 17,500 brands, agencies, researchers, and UX designers across 80+ countries - including 71% of all Fortune 500 e-commerce companies.

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Rebecca has a background in psychology, luxury e-commerce web development, and quality assurance, with a personal interest in copywriting and semantics.